Unico is the first and largest Brazilian IDtech, developing innovative solutions to protect personal information and how private companies use them. We are placing Brazil on the global map of innovation - based on the development of technologies that can bring security and transparency to people - and now we are expanding! To get there, we keep investing our efforts in our people. We have an incredible team committed to this great goal.

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Our culture

Our values ​​are the basis for everything we do! Our work environment is collaborative, full of learning opportunities and possibilities for you to develop your career with autonomy and support from leaders and colleagues. Please visit our website to learn more about our culture.

We are seeking an experienced and strategic-minded Senior Product Marketing Manager to lead our product marketing efforts in Mexico. In this role, you will play a key role in driving the success of our products in the market, developing compelling value propositions, and executing effective go-to-market strategies. As a senior member of our team, you will contribute to the growth and expansion of our business in Mexico.

Responsibilities:

Product Positioning and Messaging:

Develop clear and differentiated product positioning and messaging that resonates with the target audience in Mexico;

Conduct thorough market research to understand customer needs, competitor offerings, and market trends to inform positioning strategies;

Collaborate with cross-functional teams, including product management and sales, to gather insights and align on messaging and value propositions.

Go-to-Market Strategy:

Define and execute effective go-to-market strategies for new product launches and feature releases in Mexico;

Develop comprehensive marketing plans and timelines, considering local market dynamics and consumer preferences;

Collaborate with marketing and sales teams to create and execute marketing campaigns, promotions, and sales enablement initiatives;

Market Intelligence and Competitive Analysis:

Stay up-to-date with market trends, industry developments, and competitor activities in Mexico;

Conduct competitive analysis to identify strengths, weaknesses, and market opportunities for our products;

Utilize market intelligence to inform product positioning, pricing strategies, and feature enhancements.

Product Messaging and Collateral:

Create compelling product messaging, sales collateral, and marketing materials to effectively communicate product value and benefits;

Collaborate with content and design teams to develop high-quality product-focused content, such as product guides, case studies, and sales presentations;

Ensure consistency in messaging across various channels and touchpoints.

Sales Enablement:

Develop sales enablement materials, including sales decks, battlecards, and product training resources, to support the sales team in Mexico;

Conduct training sessions and workshops to educate sales teams on product features, value propositions, and competitive positioning;

Collaborate with sales leadership to align marketing and sales efforts and optimize sales performance.

Customer Insights and Feedback:

Collect and analyze customer insights, feedback, and market data to identify opportunities for product improvements and innovations;

Collaborate with product management teams to translate customer feedback into actionable product enhancements and features;

Act as a voice of the customer to ensure customer-centricity and drive customer satisfaction.

Product Launch and Performance Tracking:

Plan and execute successful product launches in the region, working closely with cross-functional teams;

Establish metrics and KPIs to track product performance, market adoption, and customer satisfaction;

Regularly analyze and report on product performance and provide recommendations for continuous improvement.

Qualifications:

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.8+ years of experience in product marketing, preferably in the technology industry;

Strong understanding of Mexico's market landscape, consumer behavior, and local market dynamics;

Demonstrated experience in developing and executing successful go-to-market strategies for new products;

Excellent strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing plans;

Exceptional communication and presentation skills, with the ability to effectively articulate complex concepts and ideas;

Proven track record in creating impactful product messaging and collateral;

Experience in sales enablement and working collaboratively with sales teams;

Strong project management abilities, with the capability to prioritize and manage multiple initiatives simultaneously;

Familiarity with market research methodologies and competitive analysis;

Fluency in Spanish and English is highly preferred.